“I always wanted to be somebody. Perhaps I should have been more specific.”
- Lily Tomlin
The line of thinking in the expression quoted above is one that certainly applies to resumes today. If your resume does not set you apart from the crowd in today's market you will be viewed as just another name and candidate in pile of those who want the job. Specifically defining yourself and the benefits that you can bring to the organization are more critical today than they ever were when the demand for good candidates exceeded the supply.
The old "formula" for writing a resume, which simply asked for contact information, job history, and training/education information is no longer good enough. Think of the reasons that you buy the brands you buy today for your personal use. You perceive that in some way, you will be better off by using the brand you choose rather than competing brands...and to persuade you to switch requires a message that somehow gets you to notice and perceive new and better benefits from a competing product. Otherwise you keep doing (and buying)_what you have done in the past.
The same logic applies in the hiring arena. You have to present yourself as a new, fresh alternative to what is already out there if you want to be noticed. Otherwise, you are perceived as just another candidate like all the others, and your chances of being picked from that set is very low.
You have specific, identifiable strengths and assets that would be valuable to the right employer. Take the time and make the effort to identify them so that you can present them to the organizations you want to join. The tools we use help you to uncover those hidden gems that employers want.
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